Escalation of Commitment Is the Extent to Which a Decision

question 17

True/False

Escalation of commitment is the extent to which a decision maker is willing to gamble when making a decision.

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Definitions:

Behavioral Economics

A field of economic research that examines how psychological, cognitive, emotional, cultural, and social factors affect economic decisions of individuals and institutions.

Marginal Benefit

The incremental benefit or enjoyment a consumer receives by using one more unit of a good or service.

Economic Payoff

The financial return or reward received from an investment or decision, measured in terms of profit or loss.

Equity

Fairness; everyone gets his or her fair share. Since people can disagree about what is “fair,” equity is not as well defined a concept as efficiency.