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If police observe drug use at a huge, orderly rock concert, or deal with a large group of underage drinkers at an otherwise calm and controlled fraternity party, the
Reinforcer
In behavior psychology, a stimulus that increases the likelihood that a specific behavior will occur.
Unconditioned Stimulus
A stimulus that naturally elicits a reflexive response without the need for prior conditioning.
Premack Principle
A principle of reinforcement that states a more probable behavior can be used as a reward for a less probable one to increase the less probable behavior.
Secondary Reinforcer
A stimulus that has become rewarding through its association with a primary reinforcer, which satisfies basic biological needs.
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