To Understand Consumer Behavior,marketers Draw Heavily on Such Fields as Psychology

question 145

True/False

To understand consumer behavior,marketers draw heavily on such fields as psychology and sociology.

Understand how democratic vote and other decision-making processes affect conflict outcomes.

Understand different conflict management styles and their applications.

Identify and explain various types of conflicts within organizations.

Understand the impact of personality traits on conflict and conflict resolution.

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Definitions:

Marketing Mix

A collection of manipulable strategic marketing instruments—product, price, place, and promotion—that a firm employs to elicit a specific reaction from its intended audience.

CRM System

Customer Relationship Management System, a tool that helps businesses manage, analyze, and improve relationships with customers.

SWOT Analysis

A framework for identifying and analyzing the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

BCG Matrix

A strategic business tool used to categorize and evaluate the strategic position of business brand portfolios by growth rate and market share.