The Process of Creating,communicating,and Delivering Value to Customers and for Marketing

question 230

Multiple Choice

The process of creating,communicating,and delivering value to customers and for marketing customer relationships in ways that benefits the organization and its stakeholders is called ________.

• A) financial planning
• B) controlling
• C) operations management
• D) marketing

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Definitions:

Hamer v. Sidway

A significant case in contract law that established the notion that forbearance (refraining from doing something) can be considered a valuable consideration in a contract.

Sufficient Consideration

A necessary element in contract law where something of value is exchanged between parties to form a valid contract.

Illusory Promises

Statements or promises that appear to assure performance or commitment but, due to vague or conditional terms, do not actually bind the promisor to any action.

Forbearance

A temporary postponement of mortgage payments granted by a lender or creditor in lieu of forcing the property into foreclosure, allowing the borrower time to catch up on payments.