The Creation of a Product or Product Image That Differs

question 107

Multiple Choice

The creation of a product or product image that differs enough from existing products to attract consumers is called ________.

• A) consumption
• B) consumerism
• C) product differentiation
• D) geographic centralization

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Definitions:

Rational Authority

A form of leadership where authority is based on legal rationality, institutional procedures, and a belief in the legality of enacted rules.

Bureaucrats

Government or organizational officials who are typically part of a complex hierarchical structure and responsible for implementing policies, laws, and administrative functions.

Charismatic Authority

A form of leadership where followers are drawn to the leader's extraordinary personal qualities and the belief in their extraordinary powers or insight.

Organizations

Groups or entities with a specific purpose, structure, and system of governance, formed to achieve collective goals.