When a Wholesaler or Retailer Develops a Brand Name and Has

question 175

Multiple Choice

When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product,that product name is a ________ brand.

• A) national
• B) private
• C) licensed
• D) manufacturer

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Definitions:

Demand Curve

A graph showing the relationship between the quantity of a good that consumers want to buy and its price.

Downward Slope

A graphical representation indicating a decrease or decline in value, often used in reference to graphs showing relationships such as demand curves.

Topographical Map

A type of map characterized by large-scale detail and quantitative representation of relief, usually using contour lines.

Indifference Map

A graphical representation showing different bundles of goods between which a consumer is indifferent.