Providing Volunteer Participants with New Products to Try and Then

question 76

Multiple Choice

Providing volunteer participants with new products to try and then asking them to share the information with their friends,family,co-workers,and others in their social network is called ________.

• A) share marketing
• B) buzz marketing
• C) viral marketing
• D) placement marketing

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Definitions:

Dynamically Continuous Innovation

Innovations that represent a significant change to an existing product or process but do not completely disrupt consumer habits.

Discontinuous Innovation

A groundbreaking innovation that significantly changes existing markets or creates new ones by introducing a novel product or service.

Continuous Innovation

Ongoing efforts to improve products, services, or processes, which can help organizations stay competitive and meet customers’ evolving needs.

Dynamically Continuous Innovation

Dynamically continuous innovation involves significant changes to existing products or processes, making improvements while not requiring consumers to learn entirely new behaviors.