In Marketing,the Process of Fixing,adapting,and Communicating the Nature of the Product

question 22

Multiple Choice

In marketing,the process of fixing,adapting,and communicating the nature of the product itself is called ________.

• A) variable pricing
• B) geographic distribution
• C) product positioning
• D) personal selling

---

Definitions:

Salvage Value

The estimated concluding value of an asset at the expiration of its functional life.

Simple Rate Of Return

A calculation that measures the profitability of an investment as the annual incremental net operating income divided by the initial investment cost.

Sales Revenues

The total amount of money generated from the sale of goods or services by a company before any costs or expenses are subtracted.

Cash Operating Expenses

Expenses that a company pays in cash during an accounting period, excluding non-cash expenses such as depreciation.