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Give an example of a trend in the technological environment and describe how it might affect marketers.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas simultaneously.
Value Patterns
The unique set of beliefs and values that guide an individual's actions and decision-making processes.
Values
Core beliefs or principles that guide an individual's actions and judgments, reflecting what is important to them.
Attitudes
A settled way of thinking or feeling about something, reflecting an individual's views or opinions.
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