Examlex

Solved

How Did Toyota Implement an Integrated Marketing Strategy to Sell

question 98

Essay

How did Toyota implement an integrated marketing strategy to sell the Prius?


Definitions:

Mechanistic

Pertaining to an organizational structure characterized by clear hierarchies, rigid procedures, and a focus on efficiency and predictability, suitable for stable, unchanging environments.

Adaptive Organisations

Adaptive organisations operate with a minimum of bureaucratic features and encourage worker empowerment and teamwork.

Employee-Centred

A management approach focusing on employees' needs, development, and welfare as a priority.

Self-Organisation

Self-organisation is the ability of a system, particularly in complex systems, to structure itself and adapt to changes without external control.

Related Questions