Members of a Market Segment Must Share Some Common Traits

question 24

True/False

Members of a market segment must share some common traits that affect their purchasing decisions.

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Definitions:

Title VII

A section of the Civil Rights Act of 1964 in the United States that prohibits employment discrimination based on race, color, religion, sex, and national origin.

Civil Rights Act

Landmark legislation passed in the United States in 1964 that outlawed discrimination on the basis of race, color, religion, sex, or national origin.

Genetic Information Nondiscrimination Act

A federal law enacted to prohibit discrimination in health coverage and employment based on genetic information.

Hereditary Illness

A disease or disorder that is genetically passed from parents to their offspring.