To Understand Consumer Behavior,marketers Draw Heavily on Such Fields as Psychology

question 145

True/False

To understand consumer behavior,marketers draw heavily on such fields as psychology and sociology.

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Definitions:

Independent Variable

The variable in an experiment that is manipulated or changed by the researcher to observe its effects on the dependent variable.

Manipulation Check

A measure used to determine whether the manipulations in an experiment have the intended effect on the subjects.

Interactions

The ways in which variables influence each other in research, which can complicate the interpretation of a study's results.

Defendant's Appearance

The physical presence and presentation of a defendant in court, which can influence judgments or perceptions of guilt and character.