The Study of the Decision Process by Which Customers Come

question 187

Multiple Choice

The study of the decision process by which customers come to purchase and consume products is called ________.

• A) marketing
• B) segmentation
• C) resource management
• D) consumer behavior

---

Definitions:

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity of the business.

Debt-to-Equity Ratio

A financial metric that shows the comparative amount of debt and shareholders' equity utilized to fund a company's assets.

Book Value

The net value of an asset or liability according to its listing in the company's balance sheet, generally equal to its original cost minus any depreciation, amortization, or impairment costs.

Book Value per Share

The equity of a company divided by the number of outstanding shares, determining the accounting value of a share of stock.