Which Statement Is True About Market Segmentation

question 240

Multiple Choice

Which statement is true about market segmentation?

• A) Psychographic variables include attitudes, lifestyles, nationality, and interests.
• B) Geographics can be changed by marketing efforts.
• C) Psychographics can be changed by marketing efforts.
• D) Members of a market segment don't share traits that influence purchasing decisions.

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Definitions:

Guilty-knowledge Test

A psychological assessment where the subject's recognition of certain information is tested to infer their familiarity due to involvement in a specific event or crime.

Physiological Processes

Biological functions and activities carried out by living organisms to maintain life, such as respiration, digestion, and regulation of body temperature.

Guilty-knowledge Test

A type of psychological test used to determine if a person has knowledge only someone involved in a crime would have, based on their physiological responses.

Polygraph Test

A method of lie detection that measures and records several physiological indices such as blood pressure, pulse, respiration, and skin conductivity while a person is asked a series of questions.