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Discuss the Three Categories of B2B Markets

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Discuss the three categories of B2B markets.


Definitions:

Wheel Of Innovation

A conceptual model that illustrates the cyclic process of innovation within an organization, from idea generation to implementation and evaluation.

Scaling

The action or process of increasing or expanding something in size, amount, or scope.

Social Business

A company that is focused on addressing social problems while operating on a business model that is self-sustainable.

Eco-Friendly Products

Goods produced in ways that minimize harm to the environment, often utilizing sustainable materials and practices.

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