Examlex
Why is product placement important?
CSR Effort
Initiatives implemented by a company to positively impact society, including ethical business practices, philanthropy, and sustainability efforts.
PR Department
A division within an organization dedicated to managing the public image and relationships of the company with external stakeholders through media, communication strategies, and branding.
AVE
Stands for Advertising Value Equivalency, a metric used in public relations to measure the benefit of media coverage by equating it to the cost of equivalent paid advertising space.
Manufacturing Defect
A flaw or imperfection in a product that deviates from its intended design, which can affect its functionality or safety.
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