Why Do Smaller Companies Have Advantages Over Larger Competitors When

question 49

Essay

Why do smaller companies have advantages over larger competitors when it comes to the distribution aspect of the marketing mix?

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Definitions:

Experience

Relates to the knowledge or skill acquired by a person over time through involvement in or exposure to events, practices, or activities.

Scatter Diagram

A scatter diagram, also known as a scatter plot, is a type of graph used in statistics to display values for typically two variables for a set of data. The data is displayed as a collection of points, each representing the value of one variable determining the position on the horizontal axis and the value of the other variable determining the position on the vertical axis.

Sunshine

The direct light emitted by the sun, contributing to daylight and warmth experienced on the Earth's surface.

Melanoma

A serious form of skin cancer that begins in cells known as melanocytes, which control the pigment in your skin.