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What is the dominant environmental theme affecting marketers today?
Opposite-Sex Parents
Refers to parental figures of the opposite sex of the individual, traditionally in the context of a heterosexual couple raising a child.
Basic Trust
An essential foundation in early development characterized by a sense of confidence and security in the world, typically developed based on the reliability and care of one's primary caregivers.
Erikson
A psychologist known for his theory on the psychological development of human beings, which describes eight stages throughout the lifespan, from infancy to adulthood.
Comfort
A state of physical and emotional ease, often characterized by a lack of hardship or distress.
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