A Firm Has Determined the Best Combination of Promotional Tools

question 101

Multiple Choice

A firm has determined the best combination of promotional tools to use,called the ________.

• A) operational plan
• B) promotional mix
• C) advertising plan
• D) distribution mix

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Definitions:

NPV

Net Present Value: a capital budgeting technique that assesses the profitability of a proposed investment or project.

CCA Rate

Capital Cost Allowance Rate, which is the rate at which businesses in Canada can claim depreciation on certain assets for tax purposes.

Required Rate of Return

The minimum annual percentage return an investor expects to receive from an investment, considering its risk.

NPV

Net Present Value; a calculation used to assess the profitability of an investment by summing the present values of incoming and outgoing cash flows.