What Are the Four Channels of Distribution

question 172

Essay

What are the four channels of distribution?

Explain the STP (Segmentation, Targeting, Positioning) process in marketing.

Understand the concept of market segmentation and its importance in marketing strategies.

Comprehend the steps involved in the strategic marketing planning process.

Identify and apply the elements of the marketing mix (Product, Price, Place, Promotion) in creating customer value.

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Definitions:

Distribution

The process by which goods or services are delivered from the producer or supplier to the end-user.

Opportunistic Infections

Infections that occur more frequently or are more severe in individuals with weakened immune systems, such as those with HIV.

Diagnosed

The identification of the nature of an illness or other problem by examination of the symptoms.

AIDS

Acquired Immune Deficiency Syndrome, a life-threatening condition caused by the human immunodeficiency virus (HIV), leading to a severe weakening of the immune system.