Once Called "Middlemen," They Are Now Known in Marketing Circles

question 187

Multiple Choice

Once called "middlemen," they are now known in marketing circles as ________.

• A) distributors
• B) circulation managers
• C) intermediaries
• D) the marketing network

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Definitions:

Judicial Review

The power of courts to assess the constitutionality of laws and actions of the executive and legislative branches.

Cost-Effective

Providing the best possible outcome or value for the amount of money spent.

Court Action

A legal proceeding in which a case is brought before a court of law to be adjudicated.

Without Prejudice

A legal term indicating that a communication cannot be used as evidence in court, often used in negotiations to allow for candid discussions.