Short Case Scenario 12-1

question 331

Essay

Short Case Scenario 12-1
Bill and Farrah have been recently hired by Superior Stereo Systems, a cutting-edge manufacturer of stereo speakers. Both Bill and Farrah have been assigned to work on two product teams, the Superior V, an existing product, and the Superior VI, a brand new speaker technology. The Super V is reviewing the pricing strategy used to this point. Bill, a recent graduate with a degree in economics, is insistent that they should price the speakers to maximize profits. He explains, "It is basic economics-companies price their products to maximize products. There's no question-this is the strategy that we should take." Farrah, remembering what she learned in her marketing courses, isn't so sure that Bill is on the right track. The technical specifications of the Superior VI speakers have been worked out, but the team is struggling with pricing. Some members of the group think that the speakers should be priced higher than the Superior V, while others are arguing for a lower price.
-How can Superior focus on public relations in response to negative publicity about their level of product quality?

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Definitions:

Critics

Individuals who evaluate or analyze works in various fields such as literature, art, and food, often providing opinions or insights.

Federal Authorities

Government officials and agencies at the national level in the United States, responsible for administering and enforcing federal laws and regulations.

Judith Sargent Murray

A writer and early feminist thinker prominent in the years following the American Revolution.

Equality of the Sexes

The belief in and advocacy for equal rights and opportunities for men and women, rejecting discrimination based on sex.