Examlex
________ allow financial information to be transmitted via electrical impulses over wire,cable,or microwave.
Central Route
A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence presented.
Peripheral Route
A method of persuasion that relies on superficial cues or heuristics, rather than the logical content of the message, to influence someone's attitude or decision.
Emotional Route
A pathway by which emotional responses are elicited, often referring to how emotional reactions can influence decision-making.
Persuasion
The active and conscious effort to change an attitude through the transmission of a message.
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