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Multivariable Account Segmentation
A strategy in marketing that involves categorizing accounts based on several factors or variables to tailor sales approaches more effectively.
Territory-Aggregate Management
The process of overseeing and optimizing sales and marketing efforts within a specific geographical area or market segment.
Double Positioning
A branding strategy where a product or service is positioned to appeal to two different target markets or segments simultaneously.
Key Customer
A significant client who contributes a substantial portion of a business's revenue, often receiving special attention and preferential treatment.
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