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Firm's Overall Objectives
The overarching goals or aims that guide a company's operations and strategy, such as profit maximization, growth, and market share.
Screeningevaluation
Screening and evaluation involve the process of assessing and reviewing potential projects, candidates, or ideas to determine their viability or suitability before proceeding to more in-depth analysis or implementation.
Market Testing
The stage of the new-product development process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy.
Business Analysis
The stage of the new-product development process that specifies the features of the product or service and the marketing strategy needed to bring it to market and make financial projections.
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