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A(n) __________ is another term which can be used to describe an approximately bell shaped curve.
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Jolly Green Giant
A branding icon and mascot created by the Green Giant company, used to promote its range of vegetable products.
Brand Personality
A set of human characteristics attributed to a brand which influence consumers' perceptions and help them connect emotionally with the brand.
Brand Equity
The value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.
Brand Personality
The set of human-like characteristics attributed to a brand, influencing consumer emotions and perceptions.
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