A Local Fundraiser Wants to Graphically Display the Contributions They

question 3

Essay

A local fundraiser wants to graphically display the contributions they have received over the past five years. Construct a time series graph for the following
$\begin{array}{|l|l|}\hline \text { Year } & \text { Contributions } \\\hline 1996 & \$ 550 \\\hline 1997 & \$ 700 \\\hline 1998 & \$ 800 \\\hline 1999 & \$ 1050 \\\hline 2000 & \$ 1200 \\\hline\end{array}$

data.

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Definitions:

Undifferentiated Strategy

A marketing approach where a product is marketed to the entire market with no segmentation, assuming all customers have similar needs.

Concentrated

Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.

Micromarketing

Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.