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When the interest paid on the initial principal also collects interest, this is called
Escalating Commitments
The phenomenon where individuals or organizations continue to invest time, money, or resources into a failing course of action due to the amount already invested.
Setting Limits
Establishing and enforcing rules or boundaries that govern acceptable behavior and actions.
Involvement
The degree of interest and personal relevance a person finds in a particular situation or activity.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method or decision.
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