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What does V stand for in the following equation?
IMC Communication Process
The integrated marketing communications (IMC) process involves planning, executing, and monitoring the coordinated brand communication across various channels to achieve specific marketing objectives.
Receiver
In communication, the individual or entity that interprets and understands the message sent by the sender.
Communicated
The process of conveying information, feelings, or instructions through speech, writing, signals, or other forms of interaction.
IMC Communication Process
Integrated Marketing Communications process; the approach of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers at the lowest cost.
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