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Marketing Concept
A philosophy suggesting that achieving organizational goals depends on knowing the needs and wants of target markets and delivering desired satisfactions.
Market Orientation
A business approach that prioritizes identifying and meeting the needs and desires of customers through product innovation and customer satisfaction.
Customer Relationship
The interactions and bond between a business and its customers, focusing on long-term engagement and satisfaction.
Service Orientation
A business approach that prioritizes customer satisfaction and delivers quality service as a fundamental value and goal.
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