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Durable Goods
Goods not for immediate consumption and able to withstand use over time, such as appliances, cars, or furniture.
Promotional Mix
The blend of different marketing strategies and tools a company uses to effectively communicate its marketing message to its target audience, including advertising, sales promotion, and public relations.
Personal Selling
A sales technique involving direct interaction between a salesperson and a customer with the goal of persuading the customer to purchase a product or service.
Public Relations
The practice of managing and disseminating information from an organization to the public to influence their perception and maintain a positive image.
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