The Observed Value of a Statistic Will Differ from Sample

question 22

Multiple Choice

The observed value of a statistic will differ from sample to sample.This phenomenon is known as:

• A)the sampling distribution
• B)sampling error
• C)sampling bias
• D)sampling variability
• E)None of these

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Definitions:

Key Performance Indicator

A measurable value that demonstrates how effectively a company is achieving key business objectives.

Advertising Equivalency

A metric used to compare the value of traditional advertising space to publicity or media coverage achieved through other means.

Social Media Equivalency

A valuation method that attempts to equate social media efforts and activities with traditional advertising value.

Display Ad

An online advertising format where visual ads are served on web pages next to content.