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Table 20-1
The following table shows the distribution of income in Thomasville.
-Refer to Table 20-1.Seventy-five percent of all families have incomes above what level?
Awareness
The knowledge or perception of a situation or fact, often used in marketing to denote the extent to which consumers are familiar with the qualities or image of a particular brand or product.
Posttesting Advertising Copy
The evaluation of advertising effectiveness after a campaign has been aired to measure its impact on the intended audience.
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Agencies that offer selected advertising services without the full suite of marketing and strategy planning.
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Agencies that provide a complete range of advertising-related services, including research, design, branding, digital marketing, and public relations, to clients.
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