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Price Discrimination
A pricing strategy where companies charge different prices to different customers for the same product or service, often based on willingness to pay, market segment, or purchase location.
Supply Chain
The interconnected network of entities involved in producing, handling, and distributing a specific product, from raw materials to end consumers.
Consumer Markets
Markets comprised of individuals and households that purchase goods and services for personal consumption rather than for resale or business use.
Exchange Process
The exchange process is the act of obtaining a desired product from someone by offering something in return, foundational to the concept of trade in marketing.
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