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Demographic Segmentation
The division of a market into subsets based on variables such as age, gender, income, education, and family size for marketing purposes.
Geographic Component
Refers to the elements related to the physical location and spatial characteristics crucial for analysis in geography and related disciplines.
Household Size
The number of individuals living together in a single home environment, often used in market segmentation and demographic studies.
Segment Formation
The process of dividing a broad market into distinct subsets of consumers with common needs or characteristics, for targeted marketing.
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