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Personal Selling Process
describes the sequence of steps salespeople follow to persuade potential customers to purchase a product or service.
Cultural Setting
The environment and context influenced by societal norms, values, practices, and beliefs in which individuals or groups operate.
Stimulus-Response Selling
A sales technique that focuses on triggering a positive customer response through specific stimuli or cues.
Social Selling
The practice of using social media networks to identify, connect with, understand, and nurture sales prospects.
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