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Public Relations
The method of strategic messaging that enhances reciprocal relations between institutions and their communities.
Public Affairs
A field focused on building and maintaining relationships between an organization and the public, including handling PR, communication strategies, and community engagement.
Stakeholders
People or organizations who have a “stake” in a company/organization, including employees, voters, government agencies and elected officials, customers, prospective employees, as well as customers and other similar individuals.
Chief Business Officer
A top executive responsible for overseeing the commercial strategy and development of a company, ensuring alignment with financial goals and operational capability.
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