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Refer to the graph. A movement from point C to point D on the Laffer Curve represents
Generic Alternatives
Products, especially pharmaceuticals, that are not branded and are sold under their generic names, usually at a lower cost than branded versions.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing ones due to their trust and satisfaction.
Social Marketing
The application of marketing principles to a social issue to bring about attitudinal and behavioral change among the general public or a specific population segment.
Self-actualization
The actualization of one's abilities and potential, seen as an innate motivation or requirement in every person.
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