In Recent Years (After the fiNancial Crisis of 2008), the Fed

question 184

Multiple Choice

In recent years (after the financial crisis of 2008) , the Fed has added a new element to its open-market operations, which is

• A) buying and selling foreign-government securities.
• B) taking government bonds as collateral on loans to banks and other financial institutions.
• C) the trading of state- and local-government bonds.
• D) accepting corporate stocks and bonds as bank reserves.

Analyze the contrast and similarities between mobile marketing and online marketing.

Understand the application and benefits of search engine marketing.

Know how to measure the success and effectiveness of communication efforts in marketing.

Understand the benefits of Internet channels in providing personalized retail services.

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Definitions:

Call for Tenders

A formal invitation to suppliers to bid on supplying goods or services under specified conditions.

Prospective Bidders

Prospective bidders are individuals or entities that may be interested in submitting a bid or offer to acquire goods, services, or assets that are being offered.

Guarantor

A person or entity that agrees to be responsible for another's debt or obligations if the latter fails to fulfill them.

Gummed Seal

A type of adhesive closure used on envelopes and packages that becomes sticky when moistened.