Examlex
Strategic Positioning
The process of establishing how a brand, product, or company is perceived relative to its competitors in the marketplace to create competitive advantages.
Consumer Needs
Fundamental psychological or physical requirements that motivate consumer behavior and drive purchases.
Attitude
A settled way of thinking or feeling about something, often reflected in a person's behavior.
Attitude Object
Anything toward which an individual has a persistent psychological and evaluative orientation, encompassing feelings, beliefs, and behavioral dispositions.
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