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An increase in consumer desire for strawberries is most likely to
Motivation
The processes that account for an individual's intensity, direction, and persistence of effort towards attaining a goal.
Moral Intensity
The degree of pressure felt to make ethical or unethical decisions, influenced by the perceived magnitude of consequences and social consensus surrounding an action.
Utilitarianism
A moral philosophy that evaluates actions based on their outcomes, specifically aiming to maximize overall happiness and minimize suffering.
Voluntary Behavior
Actions taken by an individual out of free will or choice, rather than being coerced or obligated.
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