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If the company's operations performance is considered superior to that of potential suppliers.
Price Decrease
A reduction in the cost that buyers must pay for a good or service.
Normal Good
A type of good for which demand increases when income increases, and falls when income decreases.
Income Rises
An increase in the amount of money received by individuals or entities, typically through wages, investments, or business activities.
Demand
The total quantity of goods or services that consumers are willing and able to purchase at a given price level.
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