As Part of Concept Generation, a Company May Use Focus

question 50

Multiple Choice

As part of concept generation, a company may use focus groups. A focus group will typically comprise:

• A) Staff who take apart competitors' services/products and focus on how they have been made
• B) People identified at random by street market researchers
• C) Contact staff in a service organisation or the salesperson in a product-orientated organisation
• D) Seven to ten participants who are unfamiliar with each other and have certain characteristics in common that relate to the particular topic

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Definitions:

Theoretical Roots

Fundamental concepts and theories that provide the basis for a particular field of study or discipline.

Practical Understanding

Refers to a hands-on or experiential knowledge of how something works or operates in real-world scenarios.

Accounting

The systematic process of recording, analyzing, and reporting financial transactions of a business.

Finance Department

A corporate sector tasked with overseeing financial operations, risk management, and strategic planning related to finance.