A Company May Use Focus Groups as Part of Concept

question 2

Multiple Choice

A company may use focus groups as part of concept generation. A focus group will typically comprise:

• A) Seven to ten participants who are unfamiliar with each other and have certain characteristics in common that relate to the particular topic
• B) People identified at random by street market researchers
• C) Contact staff in a service organisation or the salesperson in a product-orientated organisation
• D) Staff who take apart competitors' services/products and focus on how they have been made

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Definitions:

Kinesthesis

The sense of body position and movement of body parts; also called kinesthesia.

Equilibrium

The sense of balance.

Homeostasis

The ability of an organism or environment to maintain stability in spite of changes.

Phantom Limb Pain

Pain that feels like it's coming from a body part that's no longer there, often experienced by amputees.