If Customers Value the Ability to Change the Timing or Quantity

question 36

Multiple Choice

If customers value the ability to change the timing or quantity of products and services, the operation will need to excel at which performance objective?

• A) Quality
• B) Speed
• C) Flexibility
• D) Dependability

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Definitions:

Reference Groups

Social groups that individuals use as a standard for evaluating their own behavior, attitudes, and values.

Marketers

Professionals involved in identifying customer needs and promoting, selling, and distributing goods or services to meet those needs.

Social Loafing

The phenomenon where individuals exert less effort when working in a group than when working alone, due to reduced accountability or motivation.

Risky Decision

involves making choices under conditions of uncertainty, where the outcomes may include potential losses or gains.