Examlex
What name is given to the model devised by Hayes and Wheelwright that categorizes the degree to which operations has a positive influence on overall strategy?
Promotional Mix
The promotional mix is the combination of marketing communication tools and strategies a company uses to promote its brand or products, including advertising, sales promotion, public relations, personal selling, and direct marketing.
Major Tools
Primary instruments or resources used to carry out a specific task or function.
Differentiates Product
The process or strategy of making a product stand out from its competitors in the market.
Publicity
An aspect of public relations consisting of any message about your company communicated through the mass media that you do not pay for.
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