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What Is the Term Used to Refer to the Management

question 9

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What is the term used to refer to the management of the flow of materials and information through the immediate supply chain?


Definitions:

Trademark

An emblem, expression, or sequence of words formally protected or naturally sanctioned through employment to identify a business or item.

Brand Name

The distinctive title that identifies a product, service, or company, and differentiates it from competitors.

Intellectual Property

Legal rights that result from intellectual activity in the industrial, scientific, literary, and artistic fields.

Utility Patents

Utility patents protect the creation of new or improved products, processes, or machines that are useful, offering exclusive rights to the inventor for a period.

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