Examlex
Which of the following is true of effective operations?
Evoked
Brought to conscious mind; in marketing, it refers to brands or products that consumers recall readily when considering a purchase in a particular category.
Situational
Relating to or dependent upon a set of circumstances or conditions at a particular time that affects actions, decisions, and strategies.
Psychological Factor
Represents the mental and emotional influences that affect consumer behaviors and decision-making processes.
Functional Need
A consumer's requirement for a specific feature or function that a product or service must fulfill to be considered useful.
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