The Main Purpose of Having a Comp in a Design

question 6

Multiple Choice

The main purpose of having a comp in a design is to____________ .

• A) show sketched variations of an idea
• B) show a rendition of the final document by combing various thumbnails
• C) show indications for folding, cutting, bleeding, trapping, registration, or any special requirements
• D) show exactly what the final design will look like when printed

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Definitions:

Sales Response Function

A model that illustrates how sales volume is influenced by various marketing-mix elements and environmental factors.

Marketing ROI

The application of modern measurement technologies to understand, quantify, and optimize marketing spending.

Market Share Profitability

The correlation between a company's share of the total market sales and its profitability, often used as a measure of business success.

Synergy Analysis

The process of examining how different parts of a business or system can effectively work together to produce greater outcomes than would be possible individually.