Examlex
Graph the function.
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Offering
What you are offering to a particular customer segment, the value generated for those customers, and how you will reach and communicate with them.
4 Ps Framework
A marketing model identifying Product, Price, Place, and Promotion as the four key components of a marketing strategy.
Pitch
A presentation or proposal made to potential customers, investors, partners, or collaborators, aiming to persuade or inform about a product, service, or idea.
SMILE and SCRATCH Test
A mnemonic used by entrepreneurs to evaluate the strengths and weaknesses of their business ideas based on specific criteria.
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